As with any craft, social media is an art form. To make good art, you not only need commitment, you also need a little bit of inspiration. If it’s not coming to you, you have to go get it. Take a walk or go for a drive (just remember to stop before taking a picture!). If you can’t leave your desk, pause for a few minutes to look around you. Pay attention to details you didn’t notice before. You can find inspiration just about anywhere. You just have to stop and look for it.
A fantastic way to find inspiration is by honing your skills. Take every opportunity you can to learn new things. Your local library or university probably offers classes on Instagram marketing. You can also take photography lessons to improve the quality of your pictures. Look at the social media feeds of people you admire to see what they do well. Whether you learn best by reading, observing, or hands-on practice, dive into every educational chance you get.
Pay attention to the composition of each photo. Whenever possible, apply the rule of thirds. Divide what you see in the frame into thirds, both horizontally and vertically. The main subject should be at one of the intersecting points. Make sure every photo is in focus. Use hashtags, clever copy, and location tagging to tell a story with each picture you share.
Look at your main Instagram page. Does the overall aesthetic appeal to you? Are all your posts super busy, or do you see some moments of simple composition? Is every picture aligned exactly the same, or are some of the focal points uniquely off-center? Try switching up the perspective with different shots. The best feeds not only have great pictures but also present them in interesting ways.
Focus on your own work. Occasionally it’s fine to post a popular meme that you think your followers will enjoy. Most of your content should be original, though. They are there to see what you have to offer, not look at the same thing five other people on their feed are posting.
Many Instagram users give the impression that their posts are spontaneous snapshots of their lives. The most impeccably curated accounts, however, probably involve a little planning. Organize your content with a feed-organizing tool. Just like your planner helps you keep your life together, these tools help you plan your posts ahead of time. Some of them even let you save captions. Then you have everything you need when it’s time to post.
If your focus is all about creating the perfect look for your feed, you may be missing the point. Social media marketing is, at its core, supposed to be social. Don’t just jump on Instagram, make your post, and leave. Take the time to peruse the pictures the people in your feed are sharing. Interacting with other users is what makes social media work.
There may be many offers out there to buy followers or attract thousands of followers at once. These ploys are typically not very successful and only result in bots or other types of fake followers. Understand that, just as in life, there is no shortcut to authentic connection. Genuine relationships are the ones that are going to make your Instagram marketing successful.
As you build relationships with other users, you may have opportunities to share content. A good way to do this is through a contest with a giveaway. Team up with a similar user and offer something to your followers. To increase traffic to each other’s feeds, make sure you tag each other.
Joy is contagious. If you look like you’re having fun with your feed, your followers will have fun, too. Learning how to curate your content better is important, but leave room for some playfulness.
Authenticity is born of imperfection. If every single post you share is neat and tidy, it may be hard for your followers to relate. You may get a lot of likes at first, but after a while, people want to follow others whose lives seem as real as their own. Not only is showing the occasional goof entertaining, it also reminds them that you are an actual person. Don’t be afraid to let your guard down a little bit and let your fun side show.
Your Instagram account can be a fun, effective marketing tool if you use it right. Give your followers great content, and they will love you for it.