Delivering personalized marketing experiences allows businesses to humanize their brand and connect with their target audience on a more personal level. It’s an easy (and cost-effective) way to enhance user experience and encourage prospective customers to act on your conversion goal. With this in mind, in this post, we’ll take a look at some of the ways companies can personalize their customer communication to increase open rates and ultimately boost sales.
1. Pay Attention to Timing
When recipients receive your message in their inbox affects its click-through rate. This is precisely why most savvy marketers spend time figuring out when to send out marketing messages. By analyzing the open rates of past marketing campaigns, they’re able to get a better idea of when they should be sending out messages for best results.
While some businesses prefer to send bulk text messages to maximize customer outreach, it’s not the most efficient way to connect with prospective customers. A better way to do this is by segmenting your SMS list into groups so that you’re able to write targeted messages that are relevant to your customer’s needs and interests.
For instance, knowing how prospective customers found out about your products, their purchasing habits, or which one of your store locations they shop at can help you optimize your send times.
Here are some actionable tips to help you get started:
Segment your customer lists based on their interactions. For example, people who’ve interacted with your marketing campaigns but haven’t bought anything could be classified as leads. And visitors who end up on your landing page and make a purchase would be in the customers segment. When these same people make multiple purchases over a period of time, you might classify them as loyal customers.
This way you’ll be able to reach out to the right people at the right time with the right message. Avochato’s Tags feature allows you to label contacts manually (or automatically) and easily find, organize, and send out promotional offers.
Automate your messaging campaigns and follow-ups. For example, if you receive a text message from a new contact inquiring about product features or product pricing, they’re likely prospective customersand you need to be able to send them the information they’re looking for, instantly.
Let’s look at some of the features on offer with Avochato and how it can help you optimize your SMS send times:
- Avochato’s Schedule Texts feature lets you create a reminder notification and send it directly to your customers at a predetermined date and time.
- Avochato’s Keyword-Activated Responses feature enables you to assign keywords to different message responses. When an incoming message matches that keyword, it sends the most relevant response to the recipient.
2. Send Personalized Messages
Instead of sending out the same text message to your entire contact list, personalized messages allow you to connect with customers on a more personal level. The easiest way to do this is by adding the recipient’s name to your message.
Here’s a look at some other ways you can add personalization to your marketing messages:
- Mention the recipient’s name (or business name) in the subject line. Depending on the type of email you’re sending, you might also mention the details of their last interaction with your business (customer support emails) or their recent purchase history (order confirmation emails).
- You can deliver location-based content experiences through your website’s landing pages and use behavioral data to inform the next steps.
- Text messages. You can include personal details such as customer’s name, business name, or job role in your text message content. And if you collect geographic data, you could let customers know which retail store is closest to their location.
- Live chat. You can mention the customer’s name and a quick recap of their last interaction with your customer support department.
Let’s step through some actionable tips to help you get started:
Make sure you’re gathering the right information from your customers. This varies from business to business but typically includes details such as the customer’s name, email address, phone number, and street address.
Mention the customer’s name to instantly build rapport with them and make your message feel more personal. You can also include your business name or a custom URL in your message which is a great way to let recipients learn more about your brand – especially if it’s your first interaction.
Here’s a look at some of the features on offer with Avochato that can help you get started with a step in the right direction:
- Avochato’s Contact Uploading and Syncing feature lets you upload and manage customer data for sending targeted and personalized messages. It allows you to securely manage phone numbers, email addresses, and other customer information.
- Avochato’s Assisted Intelligence feature automatically embeds customer-specific data (such as names, email addresses, and custom links) into your text messages to make it easy to send out personalized messages.
- Avochato’s Message Templates feature lets you create perfect responses to customer queries ahead of time and send out customized responses.
3. Showcase Your Brand Personality
People connect with brands, not businesses. Brand personality eases communication with customers and creates an emotional connection between the business and its target market.
Here are some different ways you can showcase your brand personality:
- In sales and marketing material. Stiff marketing copy won’t help you connect with customers on a personal level. Instead, it should be written in a way that makes it seem like they’re having a one-on-one conversation with you.
- On your website. Instead of focusing on making a sale, your goal should be to help visitors find a solution to their problem. You can do this by publishing blog posts, guides, and resources on your site.
- On social media. Social sites are a great platform for expressing your brand personality, engaging with prospective customers, and building trust with followers.
Here are some quick, actionable tips to help you get started:
- Personalize your About Us You need to project yourself as an approachable business. Use your About Us page to tell visitors how you started your business and your mission.
- Add photos. While stock photos are an easy solution, they don’t fit well into the connecting with your customersBy sharing photos of yourself and your team members you’ll be able to humanize your brand and build trust with visitors.
- Write in first person. Instead of going with the traditional descriptive style of explaining what you do, try writing the way you speak – make it conversational!
4. Use Images and Emojis
Businesses communicate with customers on many different platforms and for several different reasons. As a marketer, you need to keep customers happy, help solve their problems, nudge them towards making an informed buying decision, and share information about your business and products.
A great way to do this is by using images and emojis. They add emotion to your words and make it easier for customers to understand exactly what you mean.
Let’s look at some of the reasons why you should use images, GIFs, video, and emojis in your marketing messages:
- Visual elements help captivate the reader’s attention and add a personal touch to your marketing message.
- Emojis improve open rates and amplify emotions and feelings which in turn increases sales and customer engagement with your brand.
Let’s look at some of the actionable tips to help you get started:
- Add emojis to your subject lines and text messages to immediately grab the reader’s attention.
- Use images and emojis on social media sites like Twitter, Facebook, and Instagram to share product updates and promotional offers.
- Use emojis to complement all sorts of text messages whether they’re helpful reminders, product updates, or promotional codes.
- Encourage customers to respond to survey texts with emojis. For example, ask customers to respond with a thumbs up or thumbs down emoji to like/dislike or agree/disagree. Avochato’s Automated Surveys feature lets you create surveys that are customized to fit your business needs and gather information from customers.