Thanksgiving is quickly approaching, and while that means that most will be out of the office (at least for a few days), it also means that most will have a little extra free time. And although we may not like to admit it, when we have extra free time, we tend to check our phones more. (Imagine: Stuffed, post-Thanksgiving feast, laying on the couch checking Facebook. Pretty accurate, huh?)
But that’s good news for your association or chamber! Because while your members (and prospects) are on their phones, you can potentially engage with them on a more personal level. (And don’t worry, you can plan your tactics in advance so that you, too, can enjoy your Thanksgiving break.)
Take a look at these ideas for boosting member engagement over Thanksgiving:
Publish a “What We’re Thankful For…” blog post
If your organization has a blog, take some time to draft a Thanksgiving post. (It doesn’t have to be published on Thanksgiving; a few days leading up to Thanksgiving would be great.) In it, list out - with a few added blurbs - what your organization is thankful for. Your members. Your volunteers. An industry and/or community of people who are so passionate about what they do. A long history, but also, an exciting and bright future.
It doesn’t have to be a long post. It just needs to be sincere.
You can then share it multiple times leading up to and during the Thanksgiving holiday. With more downtime, your members may be more inclined to actually read it.
Spotlight what your members are thankful for on social media
To generate even more engagement, leading up to Thanksgiving, ask your members to submit (via a short form) what they’re thankful for - either personally or professionally. Then, select some of those (if not all of those) to share on social media, again, leading up to and throughout the Thanksgiving holiday.
Since you may receive several of these, this type of content may lend itself best to Twitter (since short, frequent content is acceptable there).
For example, you might have a tweet that says, “I’m thankful for my family, close friends, health, and a career I genuinely love. - Sandra Turner, XYZ member”
Your members will appreciate the spotlight and seeing what their peers are thankful for, beyond just the walls of work.
Tip: If you’re planning on only publishing a couple of these and would like for them to be more than just a text-based tweet, try using Canva (it’s free!) to put that text in graphic form. Below is an example of the above quote in a Canva-made graphic:
Conduct a just-for-fun social media poll
Polls are a quick and easy way for people to engage with your organization. If you’re active on Twitter or using Instagram Stories, try conducting a just-for-fun poll. For example:
What’s your favorite Thanksgiving dish?
The turkey, of course!
Stuffing. All the stuffing.
Mashed potatoes and gravy - nom!
The pie. (No doubt about it!)
Do you Black Friday shop?
You better believe it!
No way! Are you crazy?!
These types of questions have nothing to do with your association or chamber or even industry, but they do have everything to do with what your members are thinking about and doing. And if you can insert yourself in that part of their lives, you can create more meaningful interactions, and ultimately, connections.
For more tips on engaging your members year-round, via your website, email, events, and beyond, check out our free guide below!