From top-performing emojis to the best shade of blue for a carousel ad AI is helping direct social media strategy Pattern89 whose AI-based software aids marketing on social media analyzed ads over six months It found certain patterns and features that can maximize ROI reduce costs and enhance creative performance like the optimal number of faces 16 or even beards eight in an ad When you begin with data-driven strategies you improve your overall campaign performance because it is distinct from other campaigns and publications algorithmically unique and fresh for customers explained RJ Talyor founder and CEO of Pattern89 AI can find patterns and outliers while humans make ads more human and this combination will ultimately make marketers more successful in 2020 Talyor also said real-time and predictive data could further drive future returns and better position brands ahead of trends