You can save time by using social media templates and scheduling posts in advance. But don’t forget to add a human voice to your small business content.
While using generic templates and scheduling your social media posts in advance can certainly save a lot of time, it is possible to sound too automated. Your customers crave that genuine human touch that is key to connecting on social media.
To avoid sounding like a ramble-on robot, here are a few quick tips to help you maintain a human social media presence for your business.
1. Establish A Flexible Posting Schedule
A good rule of thumb for social media marketing is to get on a schedule. If you try to create content in an unorganized fashion, people will notice. Online visitors like to see consistency, as do search engines, and posting rarely and erratically will not establish good online credibility.
If you have a hard time sticking to a schedule and you miss a post, just make up for it the following day. Free software tools like Hootsuite allow you to manage up to three different social media accounts from one platform to save you time. Just don’t rely on automation alone to make your efforts successful.
2. Create the Right Content for Each Platform
When creating content for your social followers, keep in mind that while hashtags and photos may be optimal on one platform, it may not be the best across all social media platforms. While you don’t have to post entirely unique content on each platform — you may be able to share similar posts on multiple sites — it is good to change up language, hashtags and visuals so it doesn’t look like you repeated everything.
3. Engage Your Followers
What is the point of setting up social media accounts to market your business if you aren’t going to be social? As the name implies, social media was created for engagement with online followers. Don’t hesitate to engage the people that follow you.
Participating in conversations and encouraging shares is a great way to build up your overall presence on social media. Customers will notice when you take the time to respond to their comments. Also, don’t underestimate the power of videos and photos as well!
4. Be Human
This may seem like the most obvious point of this article, but don’t forget to show that you are a person behind that screen. Potential customers don’t connect with businesses that sound like robots, they connect with humans who are willing to educate, inform and establish meaningful relationships.
When creating social media content to engage your customers, it is crucial to not only provide them with meaningful information but to talk to them, not at them. People know the difference between an automated post meant for sales and a post dedicated to asking questions or gather feedback.
5. Be Ready to Respond
The last and probably most important rule to stick to when utilizing social media for your business is to always respond. It is not enough to post on social media and hope for the best; you need to be proactive to maintain your online reputation.
You will want to check your social accounts daily to make sure you catch any new notifications such as a question, comment or review. If you let comments or reviews go without a response for more than a day, it will look like you’re not involved with your customers. You will want to respond as soon as possible to answer any questions or offer solutions.