Your small business website may look amazing, but the wrong meta description tag could be hurting your rank in search engine results.
Creating a website for your small business is crucial to establishing your online identity. Without a website, online visitors would have nowhere to go to learn more about your company and what types of products or services you offer.
A robust website with rich content, a user-friendly layout, resources to contact you, and plenty of captivating photos will help you appeal to potential customers. But don’t forget about what’s under the hood! The right technical structure is important for search-engine optimization (SEO), so search engines like Google see your website with the same trust and authority as your human customers.
What’s the secret to getting Google’s attention? A meta description tag.
A meta description tag is a brief snippet that summarize a webpage’s content. When you search for a business on Google, you usually see a long list of results. At the top of each result is the business name in blue text; below it you will see the website URL or link. Then beneath that is a brief summary of what this business is all about — that’s your meta description tag! This brief description is meant to entice searchers with a small snippet of who you are and what you offer as a business.
Even though this short description seems simple, you want to make it count. Luckily, there are several ways to make sure your website’s meta description tag is optimized to get the best results.
- You are allotted up to 320 characters for your description, and it is recommended that you do not go under 160 characters. While the length of the description is important, you should also make sure it includes the keywords your customers would use to search for a business like yours.
- Your description should be unique. Don’t reuse a snippet of text that’s found elsewhere on your website. This content should describe your business for online visitors and entice them to click on your URL.
- Don’t forget to include a call-to-action. Use an active sales voice to pitch your products or services and demonstrate why customers should visit your small business website.
Your business will benefit if your meta description tag generates clicks from search results — garnering web traffic from customers and the attention of search engines. With a great meta description tag, Google could rank your website higher as a trusted search result.
You can see how your business listing appears everywhere on the internet with a free Local Search Report from Manta.