Without a proper marketing strategy, your new business might as well not exist. Here are affordable ways to tell the world about your products and services.
Starting a business is a challenging endeavor that yields as many benefits as it does risks. For many, the product they have built is the best on the market or the service they provide cannot be beaten by any competitor. However, that is only a small fraction of the battle, because without a proper marketing strategy then there might as well be no product. Entrepreneurs from all walks of life have to learn, in some way, the ins and outs of marketing so that they can have a successful enterprise.
In this article, we will cover marketing strategies that are known to create a buzz that you can effectively push your product to the right audience and at the right time. Marketing, simply put, is the most important aspect of any business regardless of size or scale. If you cannot get your product or service seen then there is no point to starting a business at all.
1. Social Media Campaigning
The majority of the world now exists, at least in some way, online. It stands to reason then that if you want to generate the most amount of viewership then you have to be where the people are online, and that is social media. Using Facebook or Twitter can generate tons of views quickly which will yield positive results regardless of the conversion rate related to the platform.
This comes down to how you do it. To that end, there are a number of services, like HubSpot, that can automate this action for you by creating business specific campaigns and pushing them to the appropriate social media platforms. Some owners are brazen enough to run their marketing by themselves but this has an unfortunately high dissatisfaction rate. This is especially important for startups.
The quick lesson is that it pays more to invest in marketing and your online presence than almost anything else that you could possibly sink money into. Pushing your brand into the social media world will get your company much needed publicity so that you can begin to generate a following even if they are not customers.
2. Content Marketing
Content marketing is quickly becoming the preferred way for businesses to get their messages across to as many people as possible. In short, content marketing is the process of creating quality content that is informative and entertaining in some way. This creates a type of social transaction whereby a potential customer does not feel like they are being yelled at while sitting idly by.
Through the use of good content marketing you can reach your target audience in a more impactful and genuine way. Unlike social media campaigning, startup owners will often create their own content by writing a blog on their site. Content marketing keeps people coming back to your site which further increases your products exposure.
3. Marketing Automation
Through the use of automation you can create entire email campaigns that will execute while you are working on gaining investors and optimizing your product. Services like MailChimp and Capsule use automation to create and deploy massive email campaigns that reach target audiences so that you can work and gain traction at the same time.
Automation through HubSpot works much the same as they can automatically push marketing materials to social media platforms so that you don’t have to worry. Automation can make your life much simpler and is very much recommended for startup owners everywhere.
Marketing doesn’t have to be tedious. It can, in fact, be quite the opposite and is entirely necessary if you want to create a startup that succeeds. If you use social media, write blogs and trust automation then you can have an impressive marketing plan before your product is ever released.
It takes trust and money, but using these strategies will all but guarantee that you will see positive traction to your website. Building a startup can be a frightening thing but with an effective marketing plan you can find a bit of solace in your journey to become the next great business.
Ellie Martin is co-founder of Startup Change Group. Her works have been featured on Yahoo! , Wisebread, AOL, among others. She currently splits her time between her home office in New York and Israel. You may connect with her on Twitter.