Four Ways a U.S.-Based Society Successfully Went Global

In three years, the Society for Maintenance and Reliability Professionals increased its international membership by 200 percent. While it sounds impossible, it was done with a multifaceted strategy that had specific goals to measure against. International members made up roughly 20 percent of the Society for Maintenance and Reliability...
Going Global

In three years, the Society for Maintenance and Reliability Professionals increased its international membership by 200 percent. While it sounds impossible, it was done with a multifaceted strategy that had specific goals to measure against.

International members made up roughly 20 percent of the Society for Maintenance and Reliability Professionals’ membership in 2015. But, just three years later, 40 percent of SMRP’s members reside outside of the United States. While the expansion happened quickly, it could not have happened without a well-though-out and multifaceted strategy. The four-part approach that SMRP took is one that other associations looking to successfully go global should consider....

Source: www.asaecenter.org