Well, take it from us, it might be time for a website redesign if…
Your existing website doesn’t accurately portray your organization’s brand
Over time, your organization (hopefully) evolves. You may change your branding or perhaps your top value propositions. Either way, your website should reflect that.
Even if you haven’t made any major branding changes, websites are one of those things that, naturally, become outdated. But that’s the last impression you want to give of your association or chamber. After all, people look to you to be on the forefront of your industry. If your site looks outdated, you may start to lose some of that credibility as a thought leader.
Bottom line: If your site doesn’t reflect who your organization is at this point in time, it’s probably time for a redesign.
It’s difficult to make changes, and therefore, you rarely do
Website redesigns should only happen once every few years. Edits, on the other hand, should be made frequently. We’re talking copy edits, image updates, page additions, possibly, etc. If you’re currently hesitant to make edits on your organization’s website (perhaps the existing process seems intimidating), then it may be time to upgrade to a simpler, more intuitive design.
Edits keep your site interesting - and fresh! They draw people to your site and keep them coming back. That said, it’s key to position yourself to make those edits frequently, and a redesign may be the solution to that.
“Mobile-friendly” is on your wishlist
It used to be that mobile-friendly was a “nice to have.” But now, having a mobile-friendly website is a MUST. In fact, more than 60 percent of online searches take place on a mobile device. So if your site isn’t mobile-friendly, people (your members and your prospects) are likely to abandon it pretty quickly. And not only that, but Google actually penalizes sites that aren’t mobile-friendly, meaning if your site doesn’t have a responsive design, it’s likely to be “pushed down” in search results.
The solution: Upgrade to a responsive web design ASAP!
You’re seeking new ways to generate non-dues revenue
Last, but not least, if your association or chamber is trying to generate more non-dues revenue, banner ads on your website may be a tactic to consider. Now having banner ads (or better yet, having the space for them on your website) should not be something that gives you a headache. If it currently does, it may be time for a website redesign - one that makes that has that real estate readily available, and thus, makes that process easier.