So then, how can your organization help your members achieve their New Year’s resolutions? Read on for a few ideas:
Resolution #1: Achieve a healthier work-life balance
For many people, a big resolution is to spend more time with family and friends. (And often, that means coming up with a way to spend less time at the office and working.) So how can your organization help with that? Well this will take some brainstorming, but how can your organization make your members’ lives easier? How can your save your members time?
One idea: curate news and best practices. There’s so much information out there that your members want to and are trying to keep up with - what’s going on in the industry, best practices to make their jobs easier (and increase performance), etc. Rather than having your members search for that content themselves, why not curate it for them? Consider sending out a weekly or bi-monthly e-newsletter featuring snippets of and links to the latest news.
This will shave off time for your members and allow them to allocate that time towards something else, such as their family and friends.
Resolution #2: Get a better job
“Better job” means something different for everyone. It could mean better pay, or it could mean better management. Either way, it’s a resolution your organization can help with.
For starters, does your organization have a job board? That can be incredibly valuable for your members looking to change companies and positions. Other benefits you can offer your members that directly impact this goal are networking opportunities (so they can meet potential employers or at least get an “in” at a company) and resume-building workshops. (Note: These are also benefits that appeal greatly to young professionals, if you’re trying to recruit and/or engage that audience more.)
Resolution #3: Learn a new skill
New Year’s resolutions are all about bettering ourselves, and for many, that means learning a new skill. Help your members out! Send out a survey to see what they’d most like to learn about in the upcoming year and then plan your conference sessions and webinars accordingly.
Also, consider offering micro-learning opportunities. Rather than only offering a three-day conference and hour-long webinars, consider experimenting with 30-minute webinars and one-hour lunch and learns. These shorter learning opportunities are often easier for members to manage, thus boosting the likelihood that they’ll actually take advantage of them. (And for more complex topics, you can even offer a course. Maybe it’s three, 30-minute webinars covering different aspects of the same topic over the span of a few weeks.)