Continuing education tracking? Check.
Revenue generation? Check.
And that only scratches the surface. If you’ve been considering an LMS, but aren’t sure the time is right, here are five signs your organization is ready for one:
1. You have a ton of content, but nowhere to organize it.
Raise your hand if your “documents” folder is just a mess of files - or worse, your desktop! You may THINK you have a system down, but the more content that your association or chamber creates, the more overwhelming it becomes to not have somewhere to house it all. An LMS can not only keep your content organized (based on type, topic, educational track, etc.), but it can also present it all in a visually appealing, easy to understand way.
2. Your members are constantly coming to you for resources.
If you’ve ever had a hard time locating a specific piece of content in response to a member request - or found it, but spent way too much time trying to figure out how to send the large file over email - then you’ll really love how easy an LMS makes content sharing. On your end, you can quickly upload content as soon as it’s ready for the public. And on the member end, they can easily find and download whatever they need, whenever they need it.
3. You help members with their required industry certifications.
In many industries, professionals are required to maintain specific certifications. Is that true for yours? Or, are you a chamber that would like to provide the means to help those professionals in your community? Then having an LMS is a HUGE member benefit. Not only can you use it to provide valuable content that’ll keep them up-to-speed on industry trends and best practices, but you can also use it to help them track their efforts toward maintaining that certification.
4. You would like to administer your own online learning program.
Along those lines, what about your own online learning program? If you’ve thought about how starting one would have a positive impact on your membership’s value, but aren’t sure how to get started, an LMS is what you need! We’ve already talked about how it can house and distribute your program’s content, and track your learners’ efforts - but some platforms can even administer quizzes and create physical certificates.
5. You’re looking to generate a considerable amount of additional revenue.
An LMS inherently adds value to your membership, because of the resource distribution capabilities (whether that’s on a one-off basis or through a formal program). And anything that adds value to membership gives you more marketing ammo, and makes it a whole lot easier to get more members!
On the flip side, a robust LMS can also grant access permissions by certain groups - meaning, you can use yours to create a stream of non-dues revenue and give non-members a certain level of access for a fee. (And once they’re in there, and see everything a member gets, they’re bound to join!)
Do any of these signs resonate with you? Then it’s time to get started! Don’t worry, it’s easy when the LMS integrates with your other systems and comes from a technology provider you already trust...
Yep - I’m talking about MC | LMS, MemberClicks’ learning management system! Built specifically with ease-of-use for both learners and administrators in mind, MC | LMS is an affordable solution that doesn’t skimp on features and seamlessly integrates with your AMS.