Separate career goals and separate learning goals are great to have. But, by combining the two sets of goals, members can really start to make their dreams a reality.
Chocolate and peanut butter. Strawberry and banana. Burger and fries. These pairings just fit. Each is great as a standalone item, but by putting them together, you create a powerful combination. Just like these pairings, separate career goals and separate learning goals are great to have. Your association members can have career goals that align with that dream job they hope to have one day. Similarly, they may also have learning goals or certifications they would like to accomplish that can help them become certified in their field or allow them to specialize in a specific area. However, by combining the two sets of goals, members can really start to make their dreams a reality.
It’s safe to say members are the essence of any organization, making recruiting and engaging them crucial. According to our recent research, the 2018 Member Education and Career Development Report, helping advance their career is the number two benefit of joining an association, as cited by Millennial member survey respondents. Millennials represent 35 percent of the current workforce, making them the largest demographic. Within the next two years, that number is expected to be 50 percent, so meeting their expectations is paramount!
Members want recommendations on learning paths, based primarily on required job skills, certification opportunities, and career stages
Members look to their associations as a career resource, with 62 percent of new members joining an association within the first five years of their career. Considering they’re joining early in their careers, within this demographic, it’s vital to understand their motivations and what matters to them.
We also found that members want recommendations on learning paths, based primarily on required job skills, certification opportunities, and career stages. When job seekers are presented with these continuing education courses, they’re more likely to visit your association’s education catalog, invest in their continuing education, and have a higher chance at becoming a member – all from the use of your job board.
Members look to their associations as a career resource, with 62 percent of new members joining an association within the first five years of their career.
So, why are we telling you all this? Because, we want you to know your members need you. They need you for networking, resources, and certifications. But, they primarily need you to help grow their careers. Do this by showing them a descriptive career path within your industry. Show them job titles at the early career stage all the way to senior leadership-level roles. That’s not all. Show them available jobs in your industry within each career stage. But wait, there’s more. Show continuing education courses that help them get there. Give them the full 360-degree view of their career path.
Guess what? Community Brands has developed a tool to help you do just this. Give your members a way to map their career path with Career Journey by Community Brands. To learn more about Career Journey, click here.