Why thinking about your association’s members’ needs and expectations are critical for long term member engagement.
Your members’ needs and expectations evolve as they move through their careers. Having the right technology in place helps you understand and engage with your members through each stage of their journey.
When you think about your members’ experience with your association, you likely think about acquisition, onboarding, engagement, and renewal. But when thinking about the complete member journey, it’s important to also consider your members’ needs and expectations as they move through their careers.
According to the Community Brands 2018 Member Education and Career Development Report, helping advance their career is the number two most important benefit of joining an association, as cited by Millennial member survey respondents. Similarly, the Community Brands Member Loyalty Study found that job opportunities tops the list as one of the most valued member benefits.
A key part of supporting your members’ journey is making sure you have the right career center and learning management technologies in place to enhance and increase the value your organization provides its members through each phase of their career – from student and early career to retirement.
What to look for in career center technology
Your career center should be a source of engagement and help for your members. Look for career center technology that supports job alerts, personalized searches, and recommendations, plus the ability for members to import their resumes from LinkedIn and log in through existing social accounts, such as Facebook, Google, and LinkedIn. Your career center platform also should allow you to support members at various career stages.
Your career center should be a source of engagement and help for your members…Your career center platform also should allow you to support members at various career stages.
- Automatically send jobs to interested, relevant job seekers via email when they’re posted, and allow your members to quickly apply to jobs from their mobile device.
- Increase engagement and job views by recommending opportunities to job seekers, based on their prior searches.
- Offer hiring managers sophisticated options that maximize exposure of their job postings to improve their return on investment.
What to look for in a learning management system (LMS)
Members choose their association as the “go-to” source for training and education. In fact, according to the 2018 Member Education and Career Development Report, 85 percent of members look to associations for professional development opportunities.
Virtual learning experiences are gaining in popularity, because members want convenient digital experiences that fit into their busy, mobile-enabled lives.